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TikTok and iHeartMedia Partner for Madonna's 'Confessions II' Launch

mediapost.com - Jul 2, 2026

TikTok and iHeartMedia are collaborating on a 'phygital' campaign for Madonna's upcoming album, 'Confessions II.' The companies will co-host a live album release party in London on Thursday, preceding the official Friday release. This partnership leverages TikTok's global reach and iHeartRadio's streaming platform to broadcast the hour-long event. The initiative reflects the companies' ongoing strategic alignment with Warner Music Group, providing creative access to the artist's catalog. Readers should follow the original source link for the full story.