From the 2004 album Machines Are Us, "Consumer" stands as a defining track in the electro-industrial landscape. Icon of Coil delivers a relentless, mechanical rhythm that embodies the album's exploration of technology and human identity. The song utilizes distorted synths and driving basslines to create an atmosphere of cold efficiency, reflecting themes of consumption and automation prevalent in the work. Released during a period where the artist was refining their signature sound, the track serves as a stark commentary on modern life, blending aggressive production with a hauntingly repetitive structure. It remains a key example of the genre's ability to merge industrial grit with electronic precision.