Zeljko Vasić's 'Voli me i ne voli me' stands as a definitive anthem of Yugoslav pop, capturing the paradoxical nature of modern love with its signature falsetto and melancholic melody. Released during the height of the former Yugoslavia's musical golden age, the track exemplifies the genre's blend of romantic idealism and existential doubt. The song's enduring popularity stems from its relatable lyrics and Vasić's emotive vocal delivery, which became a staple in regional radio and live performances for decades. As a cornerstone of his discography, the recording reflects the cultural and social shifts of the era, resonating with audiences across the Balkans who recognized the song as a universal expression of conflicted affection.