Released by the British electronic artist 702, 'Not Gonna' stands as a defining track within the electroclash and new wave revival movements of the early 2010s. The song exemplifies 702's signature sound, characterized by its driving four-on-the-floor beat, synthesized basslines, and a vocal delivery that blends raw emotion with polished production. As part of the artist's broader discography, the track captures the genre's fusion of 1970s rock aesthetics with modern electronic textures, creating an energetic yet melancholic atmosphere. Its enduring popularity highlights 702's significant influence on the digital dance music scene and the broader indie electronic community during that era.