What's it Gonna Be

What's It Gonna Be - Brian McKnight

Brian McKnight's "What's It Gonna Be" serves as a defining track on his 2001 album Superhero, anchoring his transition from R&B balladry to a more rhythmic, hip-hop infused sound. Recorded during the early 2000s, the song reflects the era's shift toward incorporating rap verses and danceable beats into soulful compositions, a stylistic evolution that distinguished McKnight from his contemporaries who remained strictly within the smooth R&B lane. The track features a prominent hip-hop beat that drives the song forward, contrasting with McKnight's signature smooth vocal delivery. His voice, characterized by its warmth and emotive quality, delivers the verses with a conversational ease that complements the rhythmic structure, while the chorus relies on melodic hooks that emphasize themes of anticipation and romantic uncertainty. The song explores the tension of waiting for a partner's decision, using the titular question as a central motif to convey the anxiety and excitement inherent in the courtship process. Musically, the arrangement blends traditional soul instrumentation with modern production techniques, creating a soundscape that appeals to both R&B purists and listeners of emerging hip-hop soul. The production choices, including the use of sampled elements and a driving drum pattern, were deliberate attempts to broaden the song's appeal beyond the traditional ballad format, signaling McKnight's ambition to redefine his artistic identity in the competitive music landscape of the early 2000s. The track stands as a testament to his versatility, showcasing his ability to adapt his vocal style to fit a more upbeat, groove-oriented context without sacrificing the emotional depth that defined his earlier work. It remains a notable example of the genre fusion that characterized the early 2000s R&B scene, where the boundaries between singing and rapping were increasingly blurred. The song's placement on Superhero, an album that marked a significant pivot in his career, highlights his willingness to experiment with new sonic textures and engage with the cultural zeitgeist of the time. While the specific chart performance of the track may vary depending on regional markets, its enduring presence in his discography speaks to its resonance with fans who appreciate the blend of soulful vocals and contemporary rhythm. The song has been recognized by critics and music historians as a key example of the "New Jack Swing" revival that influenced the sound of the early 2000s, demonstrating how McKnight successfully integrated these elements into a cohesive and commercially viable package. Its legacy is further cemented by its inclusion in various compilations and its continued use in media, where it provides a backdrop for scenes requiring a mix of tension and rhythmic energy. The song's ability to evoke a specific mood of hopeful suspense makes it a staple in sets that explore the evolution of R&B from the late 90s through the 2000s. Ultimately, "What's It Gonna Be" represents a pivotal moment in Brian McKnight's career, showcasing his growth as an artist who was not content to rest on his laurels but rather sought to push the boundaries of his genre and engage with the evolving musical landscape of his era.